Dealer of the Month: ROGER DUNN | Matrix Shafts

Dealer of the Month

Did you know that on average, the Roger Dunn club repair department works on hundreds of clubs each day, in their Santa Ana, California location? We’re talking at least 300-350 grips a day plus around 50 shafts. Now, that’s impressive!


They’ve got a power team of around 10 staff members, directed by Daniel Sicaeros (left on photo), who are ready to help you select the right shafts and grips for your clubs.

Matrix has been a long time partner with Roger Dunn.

Here are some neat facts:

  • Roger Dunn in Santa Ana carries a complete assortment of Matrix DEMO shafts, including the flagship TPHDe model that sells for over $1000. Fitting bays also have several Matrix shafts available for customers wanting to test the shafts before making a purchase.
  • The Santa Ana store has a high demand for tour level shafts, so we make sure that they have plenty of our MFS5 Series shafts on hand-the most played Matrix shafts played on Tour.
  • For aspiring amateur players, the DEUS Series is an outstanding performing shaft at great value, and has become their the “go-to” shaft for upgrades and repairs.
  • DEUS HD and DEUS Tour are also included in the assortment for the customers looking for an even higher level of performance.


“We don’t like to sell a shaft just to sell a shaft,” says Daniel Sicaeros, Director of Club Repair.


Daniel, a long time employee at Roger Dunn, does all of the shaft ordering, manages inventory and sends product out to their 80+ stores all over the country. He stresses to listen well is the vital start of the fitting process. They want to know exactly what the customer wants to improve. Is it more distance? Is it to have less torque? Next is to get them on the launch monitor to see the correct numbers.


Stop by the Roger Dunn in Santa Ana when you’re in town. They’ve got people coming in from all over Southern California and it just keeps getting busier.

“We love the human factor touch,” Daniel adds, “We strive to do our best and keep the customer satisfied at the end of the day.”

Matrix has always stood strongly behind the benefits of being educated on your equipment and the importance of getting a professional fitting done to truly FIND WHAT’S BEST FOR YOU. We encourage you to talk to experts and get guidance from top fitting specialists who can narrow down recommendations for your shaft selections.

Each month we are highlighting a dealer who not only carries our shafts but who really know how to build you a strong, custom set of clubs to level up your game.